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Knowledge Base / Marketing Profile / Zip Codes & States

Zip Codes & States

Common questions about Zip Codes & States answered in plain English. Part of the Marketing Profile section of our agent knowledge base.

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How many zip codes can I add?

It depends on your plan. Marketing Profile and Platinum tier subscribers can claim up to 3 zip codes. Free agents get 1 zip code — upgrading unlocks the other two.

Three is the cap by design. Each zip is also limited to three agents total, so the marketplace stays exclusive. If everyone could claim every zip, the spotlight wouldn't mean anything.

What is the radius of a zip code for a search?

When a consumer searches by zip code, we match them with agents whose claimed zips fall within roughly a 60-mile radius of the searched location (a 0.9 latitude/longitude band). Results are then sorted by distance or best match.

The distance number you see on each agent card uses the haversine great-circle formula between the consumer's zip and the agent's nearest claimed zip. Anything beyond 100 miles is treated as "too far" and excluded.

What happens if there are no spots available for a zip code?

When you search for a zip that's already full (three agents claimed it), we don't leave you stuck. The search results show you the five closest available zips in the same state, with the distance from your original search so you can pick a nearby substitute.

Nearby zips are usually just as good — most of your local search visibility comes from the 60-mile radius, not the specific five-digit zip — so grabbing an adjacent town typically gets you almost the same coverage as the one that was taken.

Can I update my zip code if I want to change it?

Yes. On the Zip Codes & States page, click the trash icon next to any zip in your Active Zip Codes table to remove it, then search and add the new one. The slot opens immediately for other agents, so swap deliberately.

Removing a zip also resets the views and hits stats you'd accumulated on that zip — those counters are per-zip, not per-agent. If you're experimenting, change one zip at a time so you can tell what worked.

What is the States Allowed To Service?

States Allowed To Service is where you check off every state you're licensed to write business in. It's separate from your zip codes — your zips control your local search presence, while your states control whether you appear on the broader state-level pages.

When a consumer browses agents by state (e.g. "Texas insurance agents") or lands on a state landing page, we surface agents who've checked that state. Be honest — only check states where you actually hold an active producer license.

Is there a limit of the amount of States Allowed To Service I can select?

No hard cap — if you're licensed in all 50, check all 50. The platform doesn't throttle how many states you can list because licensing is the gate, not us.

That said, only check states where you have an active resident or non-resident license. Showing up in searches for states you can't legally write business in just frustrates prospects (and you) when the conversation goes nowhere.

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