Marketing Profile Completeness

Profile Completeness is a single 0-100% score that measures how filled-out your Marketing Profile is. It's the average of five section scores: About Your Business, Contact Info, PURL Links, Zip Codes & States, and Reviews.

Each section is weighted equally (one fifth of the total), and within each section we check the specific required fields. The score updates the moment you save changes, and you'll see the live percentage at the top of every Marketing Profile page.

Yes — for two reasons. First, completeness is one of the six inputs to your Match Percentage, so an incomplete profile literally ranks lower when consumers search for an agent. A profile sitting at 60% completeness leaves match score on the table for every search you're in.

Second, prospects skim. A profile missing hours, languages, or a photo signals "this agent isn't serious about being found here", even if you are. The five sections only take 15-20 minutes to fill out properly. Treat it as required, not optional.

The completeness checklist at the top of every Marketing Profile page (About Your Business, Contact Info, PURL Links, Zip Codes & States, Reviews) shows the same five-section breakdown with a status pill — Done, In progress, or Not started.

When all five hit Done, you'll see "You're all set!" at the top of the checklist and your overall percentage shows 100%. Anything less and the checklist tells you exactly which sections still need attention.

Yes — the completeness checklist on every Marketing Profile page lists each section with a clickable Continue or Start button that takes you straight to the page that needs work. Sections at 100% show Done with a Review link.

If you want a fast path to 100%:

• Fill out every required field on the About You tab — photo, year started, languages, byline, services, about, hours, coverages.
• Add a phone number, a website, and one social or Schedule URL on Contact Info.
• Add at least one PURL link.
• Claim at least one zip code and check at least one state on Zip Codes & States.
• Either add one review manually or connect your Google Business Profile — either one satisfies the Reviews section.