Match Percentage

Match Percentage is the score we show consumers next to your name when they search for an agent. It's our "how good a fit is this agent for what I asked for" rating, calculated fresh for every search using the consumer's zip, the coverages they need, and your profile data.

A higher Match Percentage means you rank higher in the consumer's results and look like a stronger match at a glance — both of which translate directly into more clicks and more contacts.

Match Percentage is an average of six factors, each scored 0-100 and then averaged together:

• Recommended status — whether you're flagged as a recommended agent.
• Review rating — your average star rating across all displayed reviews.
• Distance — how close your nearest claimed zip is to the consumer's search zip (25 miles or less = full credit, scales down beyond that).
• Insurance type match — the percentage of the consumer's requested coverages that you actually offer.
• Experience — years since the Year You Started field (5+ years = full credit).
• Profile Completeness — your overall completeness score, plugged in directly.

So your completeness score isn't just an internal nudge — it's literally one-sixth of every Match Percentage a prospect ever sees next to your name.

Yes — five of the six factors are under your control. To move the score up:

• Get to 100% Profile Completeness. This is the easiest win — it's the only factor that scores you a flat number with no consumer-side dependencies.
• Collect and display reviews. A 5-star average maxes out the reviews factor; even a 4+ average gets near-max credit.
• Claim zip codes deliberately. Distance is measured to your nearest zip — picking three zips spread across your service area beats three zips clustered around the same town.
• Check every coverage you actually write on the Insurance Coverages tab. The more coverages you offer, the more searches you fully match.
• Set your Year You Started accurately. Five or more years scores full experience credit.

Recommended status is the only factor not directly set by you — it's a platform flag.

Match Percentage drives two things consumers see every time they search:

• Result ranking — when a consumer sorts by "Best Match", agents are ordered by Match Percentage (within their tier — paid/verified agents always sort above free agents).
• The visible score on your card — a 95% match looks dramatically more compelling than a 65% match, even if both agents could technically write the policy.

It's a quiet but powerful lever. A higher Match Percentage means more profile views, more contact-form submissions, and more phone calls — all from the same number of searches.