How does the Site Title, Site Description and Site Keywords help my SEO?
These three fields, set under Website Builder → Settings, become the default identity of your site for search engines and social previews.
- Site Title populates the
<title> tag across most of your site — this is the headline Google shows in search results. - Site Description becomes the default
<meta name="description"> for pages that don't set their own. It's usually what shows as the snippet under your title in search results. - Site Keywords become the default
<meta name="keywords">. Google itself largely ignores this tag, but Bing and other engines still read it.
Keep the title short and specific (your name + agency + city works well), and the description under ~160 characters with the lines of business and city you serve.
What's the difference between site-wide meta and per-page meta?
Site-wide meta (Settings page) is the fallback for any page that doesn't define its own. Per-page meta (set in the page details modal) overrides the defaults for that specific page.
For SEO you almost always want unique per-page meta. Two pages with identical titles and descriptions look like duplicates to Google and split the ranking weight that one page would have earned.
How should I write a page URL slug for SEO?
Keep it short, all lowercase, hyphens between words, and packed with the keywords you want that page to rank for. /auto-insurance-tampa reads cleaner than /page42 and tells Google exactly what the page is about before the crawler even loads it.
Once a page is indexed, changing its slug breaks the existing URL — pick a good slug up front rather than renaming later. If you must rename, set up a redirect.
Can I set an Open Graph image for how my page looks when shared?
Yes. Per page, set an OG Image (Open Graph) on the page details — that's the preview image Facebook, LinkedIn, X, and iMessage show when someone shares your URL.
Use a 1200×630 PNG or JPG for best results. If you don't set one, social platforms fall back to whichever image they detect on the page, which is hit-or-miss.
Does my site get a sitemap automatically?
Yes. We generate /sitemap.xml on the fly from every published page on your site, and re-ping IndexNow (Bing, Yandex, and other participating engines) when you publish or update a page.
Submit the sitemap URL once in Google Search Console and Google will start crawling on its own schedule from then on.
Is schema markup added to my pages?
Yes. Every page on a Website Builder site ships with basic JSON-LD schema — LocalBusiness / InsuranceAgency markup pulled from your account profile (name, address, phone, hours, social links). Blog posts get Article schema, FAQ sections get FAQPage schema.
You can verify what's getting emitted by running any of your URLs through Google's Rich Results Test.
