How are the Quote Engine Stats calculated?
The Quote Engine column of All-Time Quick Stats rolls up every quote engine on your account, since day one. Click View detailed stats to expand the extra three KPIs.
- Total Unique Leads — leads with at least one point of contact (phone, cell, or email), de-duplicated by IP. If the same visitor submits five times from one IP, they count once.
- Total Overall Views — every render of any of your quote engines. No de-duplication.
- Most Viewed Quote Engine — the single quote engine with the most lifetime views, and its view count.
- Most Viewed Day — the calendar day on which your quote engines collectively received the most views.
All four numbers are lifetime totals — narrow date-ranged charts live in the Quote Engines tab below.
How are the Marketing Profile Stats calculated?
The Marketing Profile column of All-Time Quick Stats is a lifetime snapshot of your profile's reach. Click View detailed stats to expand the extra three KPIs.
- Total Hits — every click-through to your full marketing profile page, from any surface (direct link, search, blog, home page).
- Total Views — every time your profile summary card was rendered in a search result, home-page panel, or blog-post sidebar — whether or not the consumer clicked it.
- Blog Views — a subset of Total Views: just the times your profile summary appeared on one of our blog posts. We rotate nearby agents into the blog-post sidebar.
- Lead Contacts — submissions of the Contact this agent form on your profile.
If Total Views is high but Total Hits is low, your photo, headline, or city line is doing the heavy lifting in search results — consider what's making people stop scrolling.
How are the Website Builder Stats calculated?
The Insurance Website column of All-Time Quick Stats covers traffic and conversions on the website you built with us. Click View detailed stats to expand the extra three KPIs.
- Total Unique Visits — visits de-duplicated by IP. A visitor who reads five pages counts as one unique visit.
- Total Overall Visits — every page view. The same visitor reading five pages adds five to this number.
- Quotes Submitted — quote-engine submissions originating from your website (lead must have a phone, cell, or email).
- Forms Submitted — any submission of a custom form you built with the website's form builder.
These are lifetime numbers. For day-by-day trends, switch to the Website tab below.
