What is the Marketing Profile Search Results & Hits line graph?
It's the line chart on the Marketing Profile tab labeled Search results, profile hits & lead contacts. Three lines, one per metric:
- Search Results (dark blue) — times your profile summary appeared in a consumer's result list (state, city, home, or blog surface).
- Profile Views (green) — times a consumer clicked through to your full profile from any of those surfaces.
- Lead Contacts (red) — times a consumer actually used the Contact this agent form on your profile.
It's your full funnel at a glance: impressions to clicks to contacts. A widening gap between blue and green usually means your summary card needs work; between green and red means your profile page itself isn't converting.
What time window does the search results & hits line graph cover?
The past seven days — today and the six days before it. The chip on the tile reads 7 days.
What data is being utilized to generate this line graph?
Every search surface where your profile can appear feeds this chart: quick search, full policy search, home page panel, blog-post sidebar, city search, and state search.
An impression is logged when your summary card renders; a profile view is logged when a consumer clicks through; a lead contact is logged when they submit your contact form. The Where your profile appears tile breaks the totals down by surface if you want to see which one is driving traffic.
