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Knowledge Base / Analytics Dashboard / Website Visits

Website Visits

Common questions about Website Visits answered in plain English. Part of the Analytics Dashboard section of our agent knowledge base.

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What is the Website Visits graph?

It's the line chart titled Website visits on the Website tab. Two lines plot traffic to the website you built with us:

  • Overall visits — every page view, repeat visitors included.
  • Unique visits — visitors de-duplicated by IP per day. One person reading five pages on Monday counts as one unique on Monday.

The gap between the two lines is a rough proxy for engagement — visitors who stick around to read more than one page.

What is the timeline for producing the Website Visits analytics?

The past seven days — today and the six days before. The chip on the tile reads 7 days.

How are the overall and unique visits calculated for the Website Visits analytics?

Overall visits is a raw page-view counter: every time any page on your site renders, it ticks up by one.

Unique visits is de-duplicated by IP address within the day. A consumer who hits five pages in one session adds five to overall but only one to unique. If they come back the next day, that's a new unique on the new day.

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