What is the Website Visits graph?
It's the line chart titled Website visits on the Website tab. Two lines plot traffic to the website you built with us:
- Overall visits — every page view, repeat visitors included.
- Unique visits — visitors de-duplicated by IP per day. One person reading five pages on Monday counts as one unique on Monday.
The gap between the two lines is a rough proxy for engagement — visitors who stick around to read more than one page.
What is the timeline for producing the Website Visits analytics?
The past seven days — today and the six days before. The chip on the tile reads 7 days.
How are the overall and unique visits calculated for the Website Visits analytics?
Overall visits is a raw page-view counter: every time any page on your site renders, it ticks up by one.
Unique visits is de-duplicated by IP address within the day. A consumer who hits five pages in one session adds five to overall but only one to unique. If they come back the next day, that's a new unique on the new day.