What Tool Has The Most Traction

It's the Tool with the most traction chart on the Welcome tab. One slice each for your three tools — Marketing Profile, Quote Engines, Insurance Website — sized by lifetime traction.

It's a 30-second sanity check on where your platform investment is paying off. If your website is a sliver but your marketing profile dominates, your time is better spent improving the profile than rebuilding the site.

The three tools we provide:

• Marketing Profile — your free public profile on Insurance Storefronts.
• Quote Engines — any quote engines you've built and embedded.
• Insurance Website — the website you built with our website builder.

If you haven't activated a tool yet, it doesn't appear in the chart.

The three tools are measured differently — that matters when you're comparing slices.

• Marketing Profile — total lifetime profile views, from every surface (direct link, search, home, blog). No de-duplication.
• Quote Engines — total unique quote-engine leads (those with a point of contact), de-duplicated by IP.
• Insurance Website — total unique website visits, de-duplicated by IP.

So Marketing Profile counts impressions and the other two count people. A big profile slice doesn't necessarily mean more conversions — use the per-tool tabs for that.