Blog Post Categories

The slug is the URL-safe version of the category name — what shows up in the address bar when a consumer browses that category on your site (e.g., /blog/category/medicare-basics).

We generate it automatically from the name you type. You can override it, but if you do, stick to lowercase letters, numbers, and hyphens.

Build categories around the lines of insurance you actually sell and the topics you want to rank for. Medicare, Final Expense, ACA, Term Life, and so on. Don't create a category you won't have at least 3–4 posts in eventually — sparse categories look thin to both visitors and search engines.

You can rename or merge categories later without breaking your posts, so don't agonize over the perfect taxonomy on day one.

Drag and drop. On the Categories page, grab the move handle on the left of any category row and drop it where you want. The new order saves automatically.

That order is what controls how categories appear on your website's category navigation and listing pages.

Yes. Click the yellow edit button on the category row. You can change both the name and the slug.

Changing the slug will change the URL, so if you've shared links to that category page anywhere, they'll 404 after the rename. Renaming just the name (not the slug) is safe.

The posts stay — we don't cascade-delete them. But their category reference becomes stale, which means they'll stop appearing in category listings and links.

Before deleting a category, edit any posts assigned to it and pick a different category first. Otherwise re-assign them right after.

Not on your own website's blog categories — those are a flat list. The two-level parent/sub-category structure only applies on the Insurance Storefronts public blog (and that taxonomy is maintained by our team so consumers see a consistent layout across all agents).

If you want a nested feel on your own blog, use clear naming conventions like Medicare — Enrollment and Medicare — Plans.