Blog Post Content

The post title is the H1 on the published post page and the headline that shows in post listings, search results, and social shares. Aim for 20–70 characters (it's required to be in that range if you want to publish to the IS public blog).

Lead with the keyword phrase a real person would search for, not industry jargon. How to switch from Original Medicare to Medicare Advantage outperforms MA enrollment options.

Click the Draft From Title with AI button next to the title field, type or confirm a title in the popup, and Gemini drafts body content from it. Review what comes back — use it as a starting skeleton, not a finished article.

For a full from-scratch draft (title + excerpt + body + SEO + slug all at once), use the AI Blog Post Wizard button at the top of the editor instead. Both require the Platinum Agent plan.

The excerpt is the short summary shown next to your post in listings — your blog index, category pages, related-posts blocks, and (for IS-published posts) the consumer public blog. It's also commonly what appears in search-result snippets when the meta description is missing.

Keep it under 150 words. The IS-publish requirement is 100–150 words, but anything 50–120 reads cleanly in listings.

Click Summarize Post with AI next to the excerpt field. Gemini reads what you've written in Post Content and condenses it into a tight summary you can paste into the excerpt field.

You need at least 600 words in the body for the summarize button to give a useful result. Below that there isn't enough material for a meaningful condensed version.

It's both an editorial standard and an SEO floor. Search engines tend to under-rank posts under ~500 words because they look thin to crawlers, and consumers click off short articles before converting.

600 words is also the cutoff the IS public blog enforces for syndication, and the minimum the AI excerpt summarizer needs to produce a useful summary.

You can, but you shouldn't — and you can't if you want it published to the IS public blog. Our reviewers reject posts that read as untouched AI output.

Treat the AI draft as a skeleton:

• Fact-check it. Hallucinations happen, especially around enrollment dates, plan rules, and dollar figures.
• Localize it. Add one or two sentences naming your service area, your typical client, or a real client situation.
• Add a hook. Open with why you're writing about this, not just what it is.
• Close with a soft CTA. One sentence inviting the reader to reach out for their specific situation.

The hard limit is 10MB per upload. For best results upload at least 1200×630 — that's the social-share sweet spot and gives the cropper room to work without softening.

JPG is best for photographs; PNG for screenshots or images with text. Avoid uploading images straight off a phone without resizing — they're usually 5–10MB for no good reason and slow your page down.

After you select an image, the crop modal opens with a movable crop frame over your image. Scroll-wheel (or the +/− magnifier buttons) zooms in and out, and dragging on the image repositions it inside the crop frame.

When the visible area looks right, click Crop & Save. The cropped version is what gets uploaded — the original isn't kept, so re-do the crop if you change your mind later.

Alt text describes the image for screen-reader users and for search engines that can't see the image. It should match what's actually in the picture, not just repeat your title.

Good: Senior couple reviewing a Medicare Advantage plan summary at a kitchen table. Bad: Medicare image.

Click Generate Image with AI next to the post image field, describe the image you want, and Gemini renders one. Be specific about subject, setting, mood, and style — vague prompts produce generic stock-photo-feeling output.

You can regenerate as many times as you like (subject to your daily AI call cap). Once you have an image you like, it loads into the cropper just like an uploaded image.