Blog Post SEO

The meta title (also called SEO title) is the headline that shows in the browser tab and as the clickable blue link in search engine results. The Post Title is the H1 on the page itself.

They can be the same, but tightening the meta title often helps. Search engines truncate around 60 characters, so keep it within that and lead with the keyword phrase.

The meta description is the gray snippet text under your title in Google results. Search engines don't rank on it, but a tight description meaningfully lifts click-through rate.

Stay under 155 characters, name the topic, and end with an implicit promise to the reader (what you'll learn, how this helps). Avoid stuffing keywords — write it for a human about to click.

Open Graph (OG) is a set of HTML meta tags that tell social media platforms — Facebook, LinkedIn, X, iMessage — how to render your link when someone shares it. With OG set, a shared link looks like a rich card with title, description, and image. Without it, you get a bare URL.

If you ever plan to share your posts socially (or know your readers will), filling out OG is essential.

The OG title shows on the social card and isn't constrained to match your meta title. Use it to write a headline optimized for stopping a scroll — a question, a benefit, a contrarian take.

Stay under 60 characters so it doesn't truncate on mobile.

They can be, and often are when you're in a hurry. But OG audiences are scrolling a feed, not searching for an answer — they respond to slightly punchier, more conversational copy. The meta description's job is to land a search click; the OG description's job is to interrupt a scroll.

Cap it around 200 characters.

It's the image that appears in the social-share card when someone posts your link to Facebook, LinkedIn, X, or pastes it into iMessage / WhatsApp. It's also the preview thumbnail in most embedded link previews.

Reusing your post image is fine — see the Use the Post Image as the Open Graph image checkbox right above this field.

Yes, and it's the default for most posts. Check the Use the Post Image as the Open Graph image box and the OG image fields disappear — when you save, your post image is automatically reused as the OG image with the same alt text.

Only upload a separate OG image when your post image has aspect-ratio problems for social cards (very tall, very wide, or text that gets cropped by the 1.91:1 ratio social platforms use).

Same purpose as the post image alt — describes the image for screen readers and crawlers. Some social platforms (LinkedIn in particular) also use it as accessibility text on the shared card.

If you've checked Use the Post Image as the Open Graph image, you don't need to set this — we reuse your post image alt automatically.

Click Fill SEO with AI in the SEO & Social panel. Gemini reads your post body and fills meta title, meta description, OG title, and OG description in one shot.

It does not generate the OG image — that's intentional, since the Use the Post Image checkbox covers the common case without burning an extra AI call.