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Knowledge Base / Website Builder / Website Builder A.I.

Website Builder A.I.

Common questions about Website Builder A.I. answered in plain English. Part of the Website Builder section of our agent knowledge base.

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What does the AI content generator actually write?

The AI generator (Gemini under the hood) writes section copy for every standard Easy Builder section type — hero headline and subhead, benefit cards, service descriptions, testimonial framing, contact-page intro, and FAQ Q&A pairs.

It pulls from your profile, your SEO intake answers (lines of business, target customers, cities served), and the context of the page being generated. It does not write blog posts (yet) and it does not invent testimonials with fake names.

When should I use the AI generator vs. writing my own copy?

Use AI for the first draft. The generator gets you from blank page to publishable in minutes, with real-sounding copy that mentions your city and lines of business. Then read every section and rewrite the parts that don't sound like you.

The pages that convert best are the ones where the agent's actual voice shows through. AI is a head start, not a final draft.

Will AI overwrite copy I've already written?

No. The page-level Draft Whole Page button only fills empty fields — anything you've already typed is left alone. That way you can write your hero by hand, click Draft, and let AI fill out the rest of the page around what you wrote.

The per-field AI button on individual sections will replace whatever's in that one field when you click it — that's the explicit "redo this field" use case.

Is there a limit on how many AI generations I can run?

Yes. The in-builder field-level AI assist is capped at 30 calls per day per account — enough to draft a couple of full pages and iterate. The full-site AI build (used on first signup or by admin) runs once per day under a separate cap.

If you hit the limit, the AI button responds with a quota error. Wait until the next day or pick up the rewrites by hand.

Why does the AI sometimes generate generic copy?

The generator is grounded in whatever it knows about you — your bio, services, cities, target customers, and SEO intake. If those fields are sparse, AI defaults to the safest, most generic copy it can write.

Best move: fill out your SEO Intake fully before running the AI build. The more specific you are about who you serve and why, the more specific the generated copy comes back.

Can the AI generate pages other than the home page?

Yes. The generator supports home, about, services, FAQ, reviews, coverage area, and contact pages — each with its own section recipe and prompt context so the About page reads like an About page (background, mission) rather than a second Home page (welcome, services).

From the Easy Builder page list, pick the page you want and click the AI generate button to draft that specific page.

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