Monthly Content Engine (Blog & GBP)

Every month you get a fresh batch of: full-length blog posts on your site (targeting timely local + insurance topics), short-form Google Business Profile posts (the social-post-style updates GBP rewards), and refreshes to a portion of your existing local SEO pages.

Volume scales with your tier and target geographies — a typical month delivers 4–8 blog posts, 8–12 GBP posts, and refreshes to a rotating slice of your local pages.

We do, informed by your intake (your services, brand voice, geographies) and by current rank-tracking and search-trend data. Topics rotate through evergreen local angles ("How [State] residents pick a Medicare plan") and timely ones (open enrollment, rate changes, new carrier launches).

If there's a topic you want covered — or one you want avoided — flag it on a strategy call or in support and we'll add it to (or pull it from) your queue.

Through your Google Business Profile API connection, which we set up during onboarding. Posts publish on a regular cadence — staying "active" on GBP requires posting at least weekly, and we keep you on that cadence automatically.

If you'd rather write GBP posts yourself, you can opt out of that piece and we'll redirect the content into more local SEO pages.

Yes — that's what the brand voice selector in your intake is for. You pick from voice presets (warm/professional, expert/authoritative, friendly/local, etc.) or describe your own. Every post is generated under your selected voice and reviewed against it before publishing.