Common questions about Blog Post IS Publishing answered in plain English. Part of the Blog Posts section of our agent knowledge base.
IS Publishing stands for Insurance Storefronts Publishing, in which your blog posts are displayed on the public blog for consumers to find.
When posting to the public blog, only your marketing profile is displayed on your blog. We also display your blog bio at the bottom of the blog post to help the consumer understand who you are and what you can provide.
This helps generate more traffic to your marketing profile and website with prospects that can turn into future clients.
The requirements for posting to the Insurance Storefront's public blog are pretty simple. The content must be unique and provide real substance to the consumer. Let's go over the field requirements that need to be applied when requesting to publish to the public blog:
| Post Title | The Post Title is required. It should be between 20 and 70 characters. |
|---|---|
| Excerpt | The Excerpt is required. It should be between 100 and 150 words. |
| Post Content | The Post Content is required. It should be at least 600 words. |
| Post Image | The Post Image is required. It should be related to the content. |
| Image Alt Attribute | The Image Alt Attribute is required. Should describe the Post Image. |
| URL Slug | The URL Slug is required. Generated based on the Post Title. |
| Post Status | The Post Status is required. It should be set to Request IS Publish to get posted to the public blog. |
| Post Category | The Parent and sub-category are required. Sub-categories will change based on the Parent Category. |
| Meta Title | The Meta Title is required. It should be between 20 and 60 characters. |
| Meta Description | The Meta Description is required. It should be between 100 and 155 characters. |
| Open Graph Title | The Open Graph Title is required. It should be between 20 and 60 characters. |
| Open Graph Description | The Open Graph Description is required. It should be between 100 and 200 characters. |
| Open Graph Image | The Open Graph Image is only required if not using the Post Image as the Open Graph Image. |
| Open Graph Image Alt Attribute | The Open Graph Image Alt Attribute is only required if not using the Post Image as the Open Graph Image. |
The post content should not be generated by Gemini alone. You must add content that relates to you as an agent to give the consumer a better understanding of who you are and how you can help them with the subject you're discussing.
Just follow these guidelines, and if your blog post is related to insurance, it will most likely get posted without any issue!
No. You can create as many blog posts as you want for the public blog. As long as you are following the guidelines needed, you are only helping yourself with credibility to potential clients.
When creating a blog post that is ready for publishing and meets all the requirements, set the status of the blog post to Request IS Publish.
This will notify Insurance Storefronts to review the blog. If all looks good, we will set the status to IS Published, which will immediately display the blog post to consumers.
We can have your blog post officially posted within hours of the request. If there are any issues, we will notify you what they are so they can quickly be tweaked if anything.
Once published, you will get a notification that your blog post has been published.
When you publish a blog post to your website, you can update any of the details by finding the blog post and clicking the yellow edit button on your blog post listings.
If your blog post is on the Insurance Storefronts public blog listings, you will not be able to update any of the details. The reason for this is to make sure that when consumers are viewing a blog post, no nefarious actions are committed, such as changing to content that can be offensive to anyone.
However, if you find yourself wanting to edit a public blog post, please request this action, and we will be happy to help you make those updates or enable you to update the blog post.
Try a shorter keyword, or browse the questions in the sidebar.
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