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About Bill

We are a fully licensed independent multi-state Medicare and life insurance brokerage. We help people understand their Medicare coverage and show them how to NOT overpay for their prescriptions and healthcare.

Medicare is confusing for most people and rightfully so. There is a lot of misinformation out there which only muddies the water even further. We take great pride in actually listening to your questions and concerns and then explaining in clear language what your various options are.

Reach out to us and we will show you exactly how we have helped so many people become comfortable with their Medicare coverage. No hype, no hard sell, no song and dance. Straight-talk is all we know how to do."

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Coverage offered

Bill can shop multiple insurance carriers for any of these coverages.

Life & Annuities

Life Insurance Long Term Care Insurance Health Insurance Short-term Insurance Annuities Final Expense

Medicare

Medicare Advantage Medicare Supplement Medicare Part D

Reviews

5
based on 5 reviews

Consumers who connected with Bill through Insurance Storefronts shared their experience.

Joyce F.

Apr 15, 2026

Bill is incredibly kind and patient. More than that he is extremely competent. He listens, doesn’t push any plan, clearly explains what your options are, and helps you find the plan that fits your hopes and expectations for healthcare coverage. I highly recommend Bill for helping you access all your Medicare benefits.

David A.

Jan 17, 2026

My wife and I have been working with Bill for several years. He has given us great advise on steering us through the Medicare maze. It has always been a pleasure to work with Bill and we look forward to working with him in the future.

Cayree

Jan 15, 2026

I have worked with Bill Horton for several years now. He is always very personable, ready to help and extremely knowledgeable about the Medicare programs, including the prescription drug options. Bill will tell me his recommendations with a full explanation why. He will know it may look like I'm spending more on one option but in the big picture I'm actually saving $100s overall. I don't have a single negative comment about Bill.

Melanie R.

Jan 15, 2026

I have been very impressed with how helpful and caring Bill Horton has been. When I had to start Medicare Advantage plans Bill helped me find the right one for me. Bill is there to answer questions and assist you even after you find the right policy. Thanks for helping me Bill you have been a great source of information.

Barb P.

Dec 16, 2025

Bill Horton is very professional, personable and easy to work with. He and his wife Sherrie have taken my insurance journey from non-medicare to Medicare so smoothly and timely. The plans have suited my needs and reflected my lifestyle. Bill has also assisted in annuities to help us prepare for retirement. I highly recommend this company.

Articles by Bill

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