What is a PURL link and where do I get them?
A PURL (Personalized URL) is a custom link given to you by your upline, IMO, or a specific carrier that's tagged to you — so any quote or application started from that link credits back to you.
If you don't already have PURLs, ask your IMO or marketing director. They're also commonly handed out by carriers for Medicare Advantage enrollment portals, term life quoters, final expense apps, and similar consumer-facing tools.
On the PURL Links page, you give each one a short Label (what the consumer sees, e.g. "Get a Medicare Quote") and the URL itself. Both are shown on your public marketing profile.
How many PURL links are required?
At least one PURL link is required for the PURL section of your profile to count as 100% complete. There's no hard maximum — add as many as you actually use.
That said, treat PURLs like menu items. Three or four well-labeled, relevant links convert better than ten generic ones. If a prospect can't tell at a glance what each link is for, they won't click any of them.
What if I do not have access to PURL links?
Reach out to your upline or IMO first — they almost always have PURLs available for their downline agents and can spin one up in a day or two. Carriers also issue PURLs directly for many of their consumer-facing tools (Medicare enrollment portals, term quoters, final expense apps), so ask your carrier reps too.
If you genuinely don't have any yet, you can substitute another personalized link that does the same job — a link to your own scheduling tool, an online application page, or a Typeform / Google Form intake. The point of PURLs is giving the prospect a clear next action and crediting that action to you. Any link that does both works.
