What is the Where Your Marketing Profile Is Appearing graph?
It's the chart titled Where your profile appears on the Marketing Profile tab. Each slice represents one consumer-facing surface on our platform where your profile summary has been shown.
It answers the question, which page on Insurance Storefronts is putting my profile in front of the most consumers? — useful when you're deciding which surfaces are worth optimizing for (e.g., do your city search results need a better photo).
What is the timeline for producing the results shown on the marketing profile appearance graph?
All time — every impression logged since your profile went live. The chip on the tile reads All time.
What are the locations that are being recorded for calculating the marketing profile appearance graph?
Six surfaces are tracked:
- Quick search — header search dropdown results.
- Full search — full-page consumer policy search.
- Home page display — the rotating agent panel on insurancestorefronts.com.
- Blog posts display — the nearby-agent sidebar on our consumer blog.
- City search — landing pages for consumers searching by city.
- State search — landing pages for consumers searching by state.