Blog Post Details

The slug is the readable last part of the post URL — for yoursite.com/blog/read/how-to-buy-car-insurance, the slug is how-to-buy-car-insurance.

We auto-generate it from your title. Only override it if the auto-slug collides with an existing post; in that case append a hyphenated number (how-to-buy-car-insurance-2) or tweak the title.

Four statuses, each with a clear job:

• Draft — only you can see it. Use while writing.
• Published — live on your own website's blog.
• Request IS Publish — submits the post to the Insurance Storefronts public blog for editorial review. Triggers an email to our team.
• IS Published — set by us, not you, after we approve a request. Means the post is live on the public consumer blog.

A post can be in Published on your site AND IS Published on the public blog simultaneously — they're independent destinations.

For your own website, manage categories at Blog → Categories. Those categories drive the dropdown shown when status is Draft or Published.

For IS publishing, the parent/sub-category dropdowns are maintained by the Insurance Storefronts team — you can't add to them, you can only pick from what's there.

Because the public consumer blog uses its own consistent taxonomy across all agents. When you flip status to Request IS Publish (or IS Published), the single-category dropdown is replaced by two cascading dropdowns — Parent Category, then Sub Category — both from the IS-managed list.

Your own website categories don't apply to IS-published posts and vice versa.

The public-blog taxonomy is curated, so if a category you want doesn't exist, your post needs to fit one of the existing ones — or you can email us to request a new category.

If your topic is genuinely niche, a creative parent/sub combo often works (e.g., a post on cancer riders fits comfortably under Life Insurance → Riders & Add-ons).

Featured pins a post to the top of your own website's blog listings — useful for highlighting a flagship guide or a current-events post (e.g., during Medicare AEP).

It doesn't affect IS publishing at all. The public blog uses its own editorial sort and ignores your Featured flag.