What is internal linking and why does it matter?
Internal linking is the practice of linking your pages to each other in a structured way — for example, every Medicare city page links to the relevant Medicare county and state pages, and every blog post links to the local pages relevant to its topic.
It matters because it tells Google which pages are most important on your site, distributes ranking authority where it counts, and gives consumers a way to navigate deeper. Done well, it can lift the rankings of every page in the network — not just the ones being linked to.
Do I have to do the internal linking myself?
No. Internal linking is fully automated by our SEO engine. As new pages publish and old pages refresh, the linking graph is rebuilt in the background — you don't have to think about it.
What schema markup is added?
Every SEO page gets the appropriate JSON-LD schema: LocalBusiness or InsuranceAgency on city pages, FAQPage on FAQ blocks, BreadcrumbList on breadcrumb trails, and Service / Article schema on relevant pages.
Schema doesn't directly rank you, but it makes you eligible for Google's rich results (review stars, FAQ accordions in search results, etc.) which improve click-through rate.
Are pages submitted to Google when they're published?
Yes. Every new page is added to your XML sitemap and pinged to IndexNow (Bing, Yandex, and other participating engines) the moment it goes live. The sitemap is also linked from your robots.txt so Google picks up new pages on its normal crawl.
If you have Google Search Console connected, we can also submit URLs via the GSC API on publication.
