Contact Insurance Storefronts Support
Published: Apr 08, 2025
Written By: Insurance Storefronts
Creating content for a website to help SEO can be tricky but one of the most powerful ways to do so is with a blog. A blog allows you to share your passions, ideas and expertise of insurance with consumers that can turn into future clients. In this blog post, we will go over how to start a blog that resonates with consumers from idea generation to publishing a blog post to grow your insurance business.
Insurance Storefronts takes the overwhelming thought of starting a blog out of the equation and helps make it exciting to start generating content for your blog tools that help you write a blog post, tweak search engine optimization and help with content generation through A.I. such as text and images.
Think of a blog post as a conversation starter between you and a potential client. You can share ideas, explain policies or offer helpful tips that can benefit consumers in your field of insurance that you provide. It’s a great way to build connections and show off your expertise in your field.
A good blog post doesn’t have to be long or complicated for a consumer to read. Craft a blog to bring a consumer into your world and deliver value so that it keeps the reader coming back for more. It should contain your own personal touch, showing the reader that there is a real person behind it.
Starting a great blog can seem overwhelming and daunting at first, but we are going to break it down into smaller steps. Like any job out there, making the chore smaller allows the job to be more doable. Remember to take it one step at a time, and you will get into a pattern that works for you. Without further ado, let’s start reviewing what makes a blog great!
Brainstorming Insurance Blog Topics
Determine Topic Keywords
Define The Consumer Audience
Outlining The Blog Post
Coming Up With Engaging Content
Hook Them At The Headline
Using Images To Bring Posts To Life
Turn Readers Into Clients
SEO Optimization
Review & Polish
Finally, Publish & Share Blog Post
When creating a blog post, you want to stay on topics that relate to the insurance services you offer, ideas that provide value to a consumer, and information that falls in line with their interest as well as yours. Think about what your consumers in your niche might be asking or matters related to the policies you offer. Brainstorming is about using your creativity with no limits of the imagination. There are several ways to help get the juices flowing to generate topic ideas:
Let’s say that you want to blog about Medicare. Start by running a search on Google for “Medicare Blog” to see what your competitors are posting about. By researching and analyzing your rivals, you can understand what works with their marketing strategy in order to improve your own business and increase your competitive advantage. Analyzing multiple blogs can help you understand what works and what doesn’t.
AI is great at helping generate content. It is also good at helping come up with lists of ideas for blog post topics.
Visit https://trends.google.com/trends and enter a keyword to see how it is trending. This will show you how the keyword is performing, related topics and related queries that can give you even more ideas for the topics you might want to write about.
You can also use current events and insurance news topics related to the policies you offer. Maybe you want to write about the impact of the event on the consumer, how it can save or cost them more, or how it can benefit their daily life.
You want to keep your blog post original and fresh, along with a touch of your personality. Although a topic can be trending and relevant, you need to find unique ways to deliver the content to your readers not only to deliver value but to keep them wanting to come back for more. This means that the information you share is up-to-date with regulations, data, and statistics of the latest available to keep the reader accurately informed.
Want to create a blog post about Medicare? Think about how consumers get Medicare in your area and how to effectively use it for their needs. A curated list of the steps involved from looking at coverages to actually using the benefits. Offer tips and advice that provides your expertise and guidance that make the process easy. We all know that Medicare has terms that can be hard to understand at times, so offering definitions that explain what a term means can be very beneficial. Highlight trends of the current year for Medicare such as changes to coverage including new treatments and medications that can offer the consumer value to their life. Maybe the company you work through has offered something that is new, adding your personal touch or business update that also creates value.
Just grab a pad of paper and pen to start jotting down ideas that come to you. When inspiration strikes, you will be ready to start writing content that delivers value to your readers and turn those readers into your clients.
When writing a blog post, nothing is more crucial than keyword research. The keywords you use are used to help you get ranked high in search engine results that reach your target audience.
Once you have decided on a topic to write about and before you begin writing, you need to figure out the chances of the blog post success on search engine result pages. Ultimately, meaning more eyes on your content and visiting the blog post page. In order to do so, we need to conduct keyword research to find the most relevant queries for the blog post topic.
There are plenty of tools on the market that can help you find keywords for your blog posts. Ubersuggest and Google Keyword Planner are free tools that you can start with. Once you get familiar with those tools, you can try to upgrade to more advanced tools like SEMrush or Ahrefs that have features to help boost your keyword research options.
When conducting keyword research, the more specific the phrase, the closer it will match that intent of the audience while on the other hand, the broader the keywords have higher search values, meaning more people are searching for them each month. Which both need to be taken into account to hit the sweet spot for our keyword research. So if we go back to our Medicare example, a broader keyword phrase could be “Medicare Coverage” while a more precise phrase would be “What Original Medicare Covers”.
Shaping the structure of your content should be based on the keywords you have selected. As we did in our brainstorming section above, you can Google these phrases to find related articles that targeted the same keywords and learn how they successfully implemented them by browsing their content. Not only will you get inspiration on what to include and how to structure your blog post.
Again, don’t forget to tap into your own experiences as an insurance agent when choosing what to write about. Set a solid foundation for your blog by utilizing keyword research. Think of keyword research as a map that will lead you to your target audience that will become your potential clients for your insurance business. The more time and intent spent on this process, the better the chance of reaching consumers and developing engagement that increases value to your business.
Once you have decided what to write about, to better help define your content that is interesting, engaging and providing value to the reader. When hitting a specific consumer audience, the blog post will become more personal and engaging, leaving the consumer wanting more. Once you input a consumer’s challenges and goals into a blog post, you will be able to set the tone and format in the blog post allowing it to be better structured for your target audience.
Really put thought about who the reader is for your blog post. How old are they? What is their lifestyle, challenges and goals? Are they new to the insurance policy you offer and need more detailed information on what it offers and how to apply? Maybe they are looking for a different coverage policy to either save money and extra coverage that their current policy does not offer.
As we have already done, researching related blogs can help a great deal. Who do they seem to be writing for and what are the assumptions they are making about their readers' challenges and goals? Research online insurance forums and Facebook groups related to your field. What questions are they asking? What topics seem to be most discussed? What seems to get the most replies that peak the consumers interest.
Organize your thoughts and stay away from straying ideas by outlining your blog post. Your blog post should have an introduction into what you will be talking about, the main points of your blog post and finally a conclusion to wrap up everything into a summary for the consumer.
Jotting down bullet points for each section will help you stay focused on your topic and should be done before writing your blog post. This will create a roadmap to make it easier to write and the results will deliver a more polished blog post.
You can use this in a step-by-step guide or a list of tips that can be added to your introduction in your blog post to let the reader know what to expect. This takes pressure off your mind as you begin and creates a much more valuable blog post for the consumer.
Being yourself and writing about something you know a lot about will attract much more readers to your blog. Share your knowledge that you have first-hand experience in that can help your readers. Authenticity is what turns a good post into a great one.
Remember, a blog post is more than just how many words are in it. A blog post is usually made up of three parts; the introduction, the body and a conclusion. Start with an introduction that really sticks out to the user that catches their attention. Again, you want to make it personal, so adding stories that are related to the topic and a bit of humor can go a long ways of engaging the reader. As with anyone, long drawn out paragraphs can turn off a reader from finishing the blog post. There is no such thing as a perfect blog post, readers want something engaging and that sounds genuine. This will allow the reader to become engaged and the blog post will naturally become polished with this in mind.
Think about the ease of readability of your blog post. Can the reader understand and easily flow through the reading? If it is too dense or complicated, it may turn the reader off and move onto your competitor that is much more clear and concise. Are you expressing yourself with your own perspective, stories, humor and creativity? Because you are dealing with facts about insurance, doesn’t mean the blog post has to be boring. Inject some personal stories about the subject that allow the writing to be more compelling and interesting to read.
As the headline is one of the first things a reader will notice about a blog post, having it captivating will make a great first impression. It should be specific to the content, intrigue the reader and help match the expectations of your blog post.
A headline can be like a promise to the reader on what they can expect to gain from the blog post. Put yourself in the reader’s shoes and think about what a headline would make you want to read the content that the blog post provides. A great title should satisfy their curiosity, teach them something new about insurance or helping them solve a problem such as finding the best policy at the same time saving money for their coverage needs.
Bring the points of your blog post to life with images that keep the reader engaged and to continue to scroll through the content. Use quality photos that relate to your content, graphs that explain statistics of your data or even custom images that really make the blog post more appealing.
Adding an image just for the sake of adding an image isn’t enough, it has to be thoughtful to the content at hand. The image should be meaningful and connected to the content you’re writing about.
There are many places online to find free and paid images that you can use on your blog post. You can also use the Insurance Storefront’s Gemini A.I. to create images in great detail to go along with your blog post.
When creating a blog post, think about a call to action to the consumer. This could be having them sign up for a monthly newsletter, reaching out to you about learning more about coverage or even starting a new policy for more protection of what is important to them.
When posting to Insurance Storefront’s public blog, we offer a couple of areas on the blog post that call the reader into action. The first one being your marketing profile for the reader to learn more about you as an insurance agent. This is a great way for them to reach out and become a new client for a policy coverage they just read about.
At the bottom of the blog post, we display your blog bio. This is information about you as an insurance agent, your social media links and your name being linked to your marketing profile, website or a custom link of your choosing. This is another great way for a reader becoming a high-intent prospect for your insurance business.
If you want to take your blog posting to the next level and your website as well, have a strong SEO plan that involves optimizing your content both before and after writing the blog post. Keyword research shouldn’t just happen before you write your blog post but while polishing up your blog post, you should be reviewing the blog post keeping those keywords in the back of your mind as you update.
Reach a bigger audience by optimizing your content for search engines. Again, don’t just inject keywords for the sake of it, you want the keywords to naturally fit your content, including headings and meta descriptions. This allows your blog post to be easily found on search engine result pages.
For example, let's say you are determined to use the keyword “Medicare Coverage In Indiana”. This phrase should be in your headline, throughout the body of the content and at least one subheading that naturally fits. This will help search engines such as Google make your content easier to find for your target audience.
Take the time to review your blog post for grammatical errors, repetition and unprofessional content. You want to make sure your blog post is clear and accurate, especially when writing about insurance. Maybe take some time to grab a cup of coffee and come back with a fresh pair of eyes. It might be tedious but will make the world of difference when building your viewership and clients for your business.
You can even share your blog post with friends or family to make sure it makes sense. They can help proofread your content and add ideas to make it that much better. This is a great way to add quality to your blog posts. Once you’re happy with the results, the next step is to publish and share your hard work!
The moment you have been working toward has finally arrived. It is time to publish the blog post. In order to grow your audience, you need to share your work. Remember, writing a blog post is much like art, people will not know about it unless you share it.
If this is your first blog post, you have just started your experience in blogging and helped your confidence. Celebrate this moment, as you have taken a big step in growing your insurance business.
As far as marketing goes, there are several ways to get your blog post out there. Emailing a client list is a great way of directly communicating about your blog posts. Start collecting emails for readers that want to read any future blog posts you will create. Another great way of promoting a blog post is on social media. Sharing them on groups or forums where your target audience might be, is another way to grow your audience.
Published: Apr 08, 2025
Written By: Insurance Storefronts